Madonna has her new perfume hand-delivered by male models

Beauty editors in New York received an early Christmas present from Madonna: her new scent 'Truth or Dare' and two male models.

BY Melissa Whitworth

Madonna knows how to win the hearts and minds of beauty editors. With a new fragrance to promote called Truth or Dare, how does the original Material Girl make an impression on journalists drowning in perfume samples and inundated with makeup freebies? She sends the female-dominated offices of a glossy all a flutter by sending her perfume hand-delivered by two male models

Allure 's Beauty News Editor, Heather Muir was greeted by a model dressed all in black and another in white: the scent is "a white floral that plays on dual forces: gardenia and tuberose" - two notes that remind Madge of her mother.

Truth or Dare will be unveiled in the UK in May 2012.

"I have always been obsessed by fragrance," Madonna told WWD last month. "And for years I wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".

Move over Elle Macpherson, Karlie Kloss is the new Body in town

Vogue Italia editor, Franca Sozzani declares 19 year-old Karlie Kloss is 'The (new) Body.'

BY Melissa Whitworth

Karlie Kloss is having a year to remember. After turning 19, she was tapped by Victoria's Secret to be their newest "Angel", one of the most lucrative contracts in the modelling industry. The job turns a model into a household name: when the fashion show aired in the US on Tuesday night 10.3 million people switched on to watch. And as every past and present Victoria's Secret model will tell you, being deemed an "Angel" opens many other doors.

Now Vogue Italia has celebrated Kloss's extraordinary limbs in a coveted "one-girl" story shot by the model maker, Steven Klein. The editorial's headline reads "Body by Kloss".

By the age of 18, as Kloss was finishing up highschool in St. Louis, Missouri, she became a face for Prada and Dior. She is currently ranked number four in the world on models.com's Top 50 Models list (Lara Stone is number one). At her first New York Fashion Week in 2008, she walked in 31 shows.

Steven Meisel has said she is "a model right down to her fingertips". Patrick Demarchelier loves her emotion in front of the camera, which you can see for yourself in a Telegraph Magazine behind-the-scenes video shoot with Kloss.

But to wrest the moniker of "The Body" from Elle Macpherson is a feat not even Gisele has managed during a career - and she has outperformed the Dow Jones .