The eccentric singer has created her own 'Santa's Workshop' at the luxury department store in New York.
Christmas has well and truly arrived for Lady Gaga. The eccentric singer unveiled her Santa's Workshop-style shopping emporium at Barneys New York to a bevy of screaming fans last night.
Armed with a pair of giant pair of fluorescent scissors, the Born This Way singer posed under an enormous cartoon-like façade (made to look like the mouth of a monster Lady Gaga) outside the luxury department store's entrance, to cut the large opening ribbon.
Inside, taking over the 5,500-square foot fifth floor of Barneys Madison Avenue Men's store, Gaga's Workshop comes to life with bright installations such as a jewellery shop created out of an oversized Lady Gaga-turned-spider, and a boudoir in the shape of a giant wig - dispensing Gaga's famous bow headbands fashioned from hair. A candy shop, toy shop, closet space, dedicated jewellery area as well as a library and gallery complete the departments on offer.
"There's all sorts of affordable presents here, and they are guilt free. It's the dream of what music and culture are all about, and these are things that can get lost when you focus too much on commercialism," said 25-year-old Gaga at the opening.
"This is, for me, a much more whimsical approach, a Pop Art approach."
Gaga teamed up with her stylist Nicola Formichetti and artist Eli Sudbrack in collaboration with Barneys's creative director Dennis Freedman to curate the space and create exclusive products such as lollipops and snowstorms emblazoned with the singer's face.
"Gaga's Workshop is the largest and most completely realised holiday project ever undertaken in the history of Barneys New York and we are beyond thrilled to present it this season," said Mark Lee, chief executive officer.
Barneys New York will donate 25 per cent of sales from all items featured in Gaga's Workshop to the Born This Way Foundation , recently founded by Lady Gaga and her mother, which focuses on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilise digital mobilisation as one of the means to create positive change.
