The singer has turned her hand to designing jeans and lingerie for the Italian fashion giant.
Bajan pop sensation Rihanna might love to rock a neon, bejewelled bra and fishnets on stage, but when's she's off-duty, she can often be seen in a T-shirt and simple pair of jeans - just like the rest of us.
It is fitting then, that she has chosen to team up with Emporio Armani Jeans and underwear - of whom she is currently the face - to create a capsule collection of casual pieces.
The range features two styles of jeans in a tight boyfriend fit and skinny leg; a leather biker jacket; a canvas bag and two T-shirts - one emblazoned with an illustration of the 23-year-old, the other featuring Rihanna's "R" logo. Admirers of the bandana headband which RiRi wore during her X Factor performance last weekend will be pleased to hear that a similarly styled belt also features in the collection.
Not forgetting that underwear is just as important as outerwear, the 'Rihanna for Emporio Armani' lacy bra and knicker sets come in cobalt blue and pearl grey and are ideal for everyday wear.
