11/14/2011

SOUTH AMERICAN-INSPIRED CUSTOM JEWELRY


VARELLI Company Launches in Miami


The product of two ambitious sisters with distinctive taste and fashion sense, Varelli launches in Miami to satisfy the ever-increasing fashion demands of today’s professional woman.  Varelli specializes in custom jewelry and fashion accessories.
Varelli is excited to announce Venezuelan actress and model, Gabriela Vergara, as the image of the Varelli brand.  Although Vergara’s body of work is extensive, she is most immediately recognized for her performances in Spanish language novelas such as El pais de las mujeres, Secretos del Alma and Amas de casas desesperadas, as well as her numerous hosting appearances on Univision’s El gordo y la flaca.  Varelli committed to work with Vergara because of her beauty, talent, strong family values, professional confidence and ambition.  In sum, Vergara is the ultimate Varelli girl!
Varelli offers a diverse line of products, including unique statement jewelry pieces and accessories, which can be worn during the day or the evening.  Varelli’s jewelry is unique in style because it often combines semi-precious stones from Brazil, exotic leathers, silken cords with pure gold or 18-karat gold plating.  The company has also entered the accessory space, offering handbags featuring calf leather in a variety of fashionable colors, and python and crocodile leather with a natural pattern and host of vibrant colors.
In reference to her work, Varelli’s Designer and Founder, Liliana Aguilera, stated: “I have tried to be true to my background, drawing my greatest inspiration from my sisters, my mother, nature and poetry.  I love combining rare materials and creating new forms and concepts in necklaces, rings, earrings, handbags and other accessories.  My sources of inspiration have produced pieces that are unique, feminine and romantic, as expressed in the images of butterflies, angel wings and letter pendants.  I am extremely proud of Varelli’s initial accomplishments.  My work has won wide acceptance, and admirers frequently remark about the brand’s sense of youthful fun and great value, all the while incorporating a unique abundance of colors, shapes and textures.  You can always recognize Varelli products – they truly stand alone and apart.”  Discerning critics in the fashion and entertainment industry clearly agree, as Varelli’s jewelry and accessories have recently been featured on national television programs, including Telemundo’s Levantate and Univision’s Despierta America.
Varelli’s custom jewelry and accessories will soon be available at leading outlets throughout the United States and abroad, but professional women in search of these unique and industry-leading products are encouraged to visit www.varellidesigns.com where a substantial portion of the company’s inventory is already available for purchase.